Interpreting Mobile Recordings in VWO

To understand how a user interacts with your mobile application, you need to interpret the recording of their session. To view a mobile session recording, go to Insights > Mobile Recordings, and click on the Play button corresponding to the recording you want to view.

Interpreting a Mobile Session Recording

The mobile session recording of a visitor can help you map and analyze their journey on your mobile application. This can come in handy when you’re looking to identify their struggle areas, such as attempting to discover a CTA button or recognize the areas they frequent on your application. Using such data helps you to enhance your application to set your visitors on a seamless experience.

The mobile session recording player has two sections - the video play area and the control panel. The video play area displays the recording of the visitor’s sessions, while the control panel offers you the functions to control the playing of the video.

Viewing the Heatmap Data on the Recordings

The video play area hosts the View Heatmap button that, when clicked, reveals the distribution of taps on the application screen that is being featured. 

What are heatmaps?

Heatmaps are visual representations of visitor interaction with an application screen at the point of capture and provide valuable insights into how visitors engage with it by highlighting the areas of interest. 

How to interpret heatmap data on a mobile session recording?

They feature the cumulative data of the visitors, and all their sessions highlighted as spots. The colour of a spot represents the density of the taps on that region, varying from blue, green, yellow, and finally to red on the scale of low to high.

Control Options for Viewing the Recordings

The control panel appears at the bottom of the screen and features the following elements:

• Video progress bar: Indicates the progress of the video. You can click on any point on this bar to play the video from there.
  
  
• Play / Pause / Repeat: To pause the playback or resume it if paused. Once the video is over, you can replay the session by clicking on the Repeat button.
  
  
• Adjust Playback Speed: Increase or decrease the speed of the playback - 0.25x, 0.5x, 1x, 2x or 4x.
  
  
• Screen Dropdown: Browse through the list of screens to navigate to a specific one and play the recording from there.
  
  
• Visitor Profile: The Visitor Profile panel appears alongside the video by default when a session recording is played. You can collapse this panel by clicking on the >> button at the top or the Visitor Profile icon in the control panel. The Visitor Profile panel displays the following:
  
  
  • Visitor ID, device type, device OS and its version, and device location. You can click on the Share Profile button to share all the recordings of the visitor with someone in your organization.
    
    
  • The number of sessions of this visitor that involved rage taps and dead taps.
  • Events of current session - Displays the events of the currently playing session. It also displays the time and date of creation of the session recording. If your account is enabled with Data360, you can create custom events to be tracked during the visitor sessions. By doing so, you can view those custom events in your session recordings under this tab. These events appear in the list at their respective time of occurrence during the session.
    
    Additionally, you can also filter the recordings based on the custom events.

    NOTE: Using the custom events for mobile session recordings is available on request-basis. In order to enable it, reach out to VWO support.

• • All sessions of this visitor - Displays the list of all the recorded sessions of the visitor. Each of the list members features the time and date of creation of the session recording, the number of screens viewed by the visitor, the duration of the respective session recording, and an indicator for dead taps and rage taps, each as performed by the visitor. You can click on the Play button of a specific recording to view the corresponding session. You can also Share, Save/Unsave, or Delete a recording by clicking on the appropriate options from the vertical ellipsis (⋮) present along each list member.
    You can filter the sessions based on rage taps and dead taps by clicking on the respective filters (Rage Taps, Dead Taps, and Show All). By default, the Show All option is applied.
    
    NOTE: The filter options will be available based on the presence of dead taps and rage taps, respectively, in the sessions of the visitor. If a visitor has never performed a dead tap or a rage tap, the filter will not appear.
    To play the recordings successively, enable the Autoplay option present above the list of recordings.

• Skip Pauses - Enable this option to skip the pauses within a session.

• Share / Save / Delete - Click on the vertical ellipsis (⋮) and select these options appropriately to share (within your organization), save, or delete a recording.