What are UTM Parameters?
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. In VWO Engage (formerly PushCrew), we use three variant of URL parameters.
What are the UTM Parameters available in VWO Engage?
In the One-Time tab present under the Campaigns. Click on Show UTM parameters as shown in the below image
Here, you have provision for UTM Source, UTM Medium, UTM Campaign, which are the three variant of URL parameters.
UTM Source - Identifies which site sent the traffic, and is a required parameter.
UTM Medium - Identifies what type of link was used, such as cost per click or email or Push Notifications.
UTM Campaign - Identifies a specific product promotion or strategic campaign.
How to use the UTM Parameters in VWO Engage?
Let's consider an example, you are e-commerce platform running an offer for 5 days and you have planned to send out 2 notifications per day.
Step1) Craft your notification, name the campaign the as “Offer-5days” and for the first notification that you send you can change the medium to PN_Day1_1, where
PN - Push Notification
Day1 - Day 1 of the campaign
1 - First Notification
As per your day and the notifications you send you can keep changing the UTM medium’s name.
Step2) In your Google Analytics Account, under the Acquisition Tab -> Campaigns -> All Campaigns, you would find your Push Notification Campaign.
Click on the “Offer-5days” to see the individual Notification’s performance.
Step3) You can assign, Goal value in dollars in order to tie each notification with some monetary value. This system would help you calculate the ROI per each notification.