VWO allows you to target specific visitor groups through your tests. This selected group of visitors is called visitor segments, and the targeting can be done while setting up a test or modifying an existing test.
When, through a survey, you target a visitor section, the only visitors who qualify for the conditions set for the segment will take part in the test. By default, if a visitor qualifies and becomes part of a segment, the targeting conditions are not checked for the visitor again.
To target a visitor segment for an existing test, perform these:
- Login to your VWO account.
- From the TESTING section, select a test for which you want to set up variation targeting.
The test SUMMARY page appears.
- Go to SETTINGS > URL(s).
- Expand the More Options section, select Enable campaign for specific visitor segments.
- Now, you have the option to specify a segment from the options present in the Segment Gallery or you can define a custom segment of yours in the Custom Segment section.