Targeting the Visitor Segments Through a Test in VWO

VWO allows you to target specific visitor groups through your tests. This selected group of visitors is called visitor segments, and the targeting can be done while setting up a test or modifying an existing test.

When, through a survey, you target a visitor section, the only visitors who qualify for the conditions set for the segment will take part in the test. By default, if a visitor qualifies and becomes part of a segment, the targeting conditions are not checked for the visitor again. 

To target a visitor segment for an existing test, perform these:

Procedure

1. Login to your VWO account.
2. From the TESTING section, select a test for which you want to set up variation targeting.
   The test SUMMARY page appears.
3. Go to SETTINGS > URL(s).
4. Expand the More Options section, select Enable campaign for specific visitor segments.
5. Now, you have the option to specify a segment from the options present in the Segment Gallery or you can define a custom segment of yours in the Custom Segment section.