Targeting Visitor Segments for Experiences in VWO Personalize

Overview

In VWO Personalize, apart from applying campaign-level segmentation, you can also apply experience-level targeting. While creating a Personalize campaign, the Targets page allows you to keep the experiences specific to the segment of visitors that you choose. It enables you to ensure that the visitors are viewing the most relevant experience that you have tailored for them. Furthermore, when certain cohorts qualify for more than one segmentation condition, you can also configure the prioritization of the experiences as you desire.

Targeting the visitor segments for your Personalize experiences is a three-step process:

• Applying Visitor Segments for Experiences
• Configuring Multi-experience Mode for Your Visitors
• Randomizing or Prioritizing Experiences in case of Multiple Qualifications

Applying Visitor Segments for Experiences

To apply targeting conditions for your experiences, perform the following steps:

1. Log in to your VWO account.
2. From the main menu, click Personalize.
3. After setting up the campaign URLs and creating experiences, navigate to the Targets page. To know more about creating a Personalize campaign, refer to this article.
   Click on Select Visitor Segment against each of the experiences to apply the appropriate targeting condition. Refer to this article for more information on available visitor segments in VWO.
   
   NOTE: This segmentation is applied as a layer over the campaign-level segmentation that you have applied under the URLs page. This means that the campaign-level segmentation condition will be checked for the visitors that land on the campaign URL, while the experience-level targeting conditions will be checked after that.

Configuring Multi-experience Mode for Your Visitors

VWO's multi-experience mode enhances Personalize campaigns by allowing visitors to qualify for and be part of multiple experiences within the same campaign. While configuring targets, you can choose to run the visitor evaluation for every visit so as to serve different experiences based on their qualification. If you decide to evaluate the targeting conditions for every visit, the system rechecks the visitors’ targeting criteria each time they land on the campaign URL. Based on this evaluation, VWO displays different experiences depending on whether the visitor meets the targeting conditions.

For example, imagine you're running a personalization campaign for an e-commerce store offering personalized experiences based on visitor behavior. Let's say a returning visitor has wishlisted a product and viewed it multiple times. If they visit the product more than twice, you could display a "free delivery" coupon. If they visit it more than six times, you could offer a "10% discount" coupon. This approach allows you to dynamically adapt the experience based on user engagement, maximizing the chances of conversion.

To enable multi-experience mode, check the Assess visitor eligibility for experiences on each visit checkbox. This option ensures that the visitor's segment is reassessed each time they visit the site. If you leave it unchecked, visitors are shown the same experience every time they visit the campaign URL.

Configuring this setting ensures a visitor’s personalized experience reflects their latest actions, not just the behavior from their first visit. As a result, visitors always see relevant content, which can improve engagement and conversions.

Next, determine which experience VWO should show to a visitor who meets the criteria of multiple target segments.

Randomizing or Prioritizing Experiences in case of Multiple Qualifications

Sometimes, there are chances where a visitor may qualify for more than one experience. This happens for those targeting conditions that share an intersection. Look at the example highlighted in the following image.

Here, a visitor from California is eligible for both California and All States experiences. For such cases, VWO provides you with the Tiebreaker for Multiple Qualifications section that empowers you to decide which experience should be served for a visitor that falls within more than one target segment. To do so, you can choose one from the following options:

• Random Selection - Buckets the visitor into one of the relevant experiences randomly.
• Priority - Displays the relevant experience based on the priority that you set up. Clicking on this option displays the experiences in the order of creation. You can drag and reorder the experiences to prioritize them.