Integrating VWO With Amplitude

About VWO-Amplitude Integration

Amplitude is a product analytics platform that uses collaborative analytics to help organizations track visitor behaviour. The platform employs behavioural reporting to better understand how users interact with products and deliver real-time insights to speed up work in real-time. It helps businesses grow by using conversion and retention metrics. 

Integrating VWO with Amplitude allows you to push your website visitor data from VWO to Amplitude to be analyzed further. 

The process of integrating Amplitude with VWO includes these two options:

• Enable sending VWO campaign data to Amplitude - This allows you to send VWO Test and Personalize campaign data to Amplitude.
• Enable sending VWO Insights data to Amplitude - This allows you to send VWO Surveys campaign data to Amplitude.

Enabling the Amplitude Integration for Your VWO Account

To enable the VWO-Amplitude integration on your VWO account, follow this:

1. Log in to your VWO account.
2. From the left panel of your VWO dashboard, go to Configurations > Integrations.
3. Click on the Amplitude integration and enable it. Once enabled, the Amplitude screen within the VWO’s Integration section looks like this:

4. You will be auto-navigated to the Config tab, where you will have to configure the data to be sent to Amplitude via the following options:

Enable Sending VWO Campaign Data to Amplitude

Select the Enable Sending VWO Campaign Data to Amplitude option and click Save to start sending your VWO Test and Personalize campaign data to Amplitude. The campaign visitor data will be shared via the campaign ID, while the variation-level visitor data will be shared via the variation ID. These data can be leveraged to track visitors in Amplitude.

After you enable the integration, you can send VWO experiment data to Amplitude at the campaign level. Furthermore, once it is enabled at the account level via the Integrations section, the Amplitude integration is enabled by default for the new VWO testing campaigns.

If you'd like to enable the Amplitude integration for your existing campaigns, select the campaign, go to Configuration > Integrations, and select Amplitude.

Specifications of VWO Experiment Data Sent to Amplitude

The data from VWO is sent to Amplitude with the following specifics:

"user_properties":{"$set":{"VWO-Test-ID-#":"[varName]"}}
"event_properties":{"VWO-Test-ID-#":"[varName]"}

Where # is the Campaign ID and varName is the Variation Name in VWO.

Viewing Reports in Amplitude

To view reports in your Amplitude dashboard, you first need to create an event. Here’s how you can create one:

Procedure

1. Log in to your Amplitude account. The Amplitude dashboard appears.
2. From the top panel, click Create New to create a new chart and click Analysis > Segmentation.

3. From the events section, click on Select event... and select VWO under Uncategorized.

4. Create a segment, say for Variation-1, where the user property is VWO-Test-ID-(XX) = Variation-1. After this, the report is displayed at the bottom of the page.

5. To save your chart, click Save on the top right.

NOTE: If you happen to notice a visitor's event property or custom user property getting counted under none or showing an unexpected value, refer to this article.

Finding Your VWO Test ID

To find your test ID in VWO, follow this:

Procedure

1. Log in to your VWO account. 
2. Go to the relevant testing dashboard and select the test for which you want to view the ID.
3. Go to Settings > Summary section.
4. To view the campaign ID, scroll down to the Other Information section and check the Campaign ID.

Enable Sending VWO Insights Data to Amplitude

Select the Enable Sending VWO Insights Data to Amplitude option and click Save to send your VWO Surveys data to Amplitude. 

The survey data is exported to Amplitude as events, which you can use to analyze from various perspectives. For example, if you're collecting feedback through an NPS (Net Promoter Score) survey, you can analyze the responses in Amplitude to spot patterns. This allows you to explore insights such as whether promoters or detractors are associated with certain visitor behaviors or actions. You could then segment the data to assess if NPS scores differ based on user actions, session length, or referral sources—providing valuable insights to optimize future interactions.

Once this option is configured, you can choose to send VWO Surveys data to Amplitude at the campaign level. By default, the Amplitude integration is enabled for the new VWO Surveys campaigns. 

If you wish to enable the Amplitude integration for your existing campaigns, perform as follows:

1. Go to Insights > Surveys.
2. Select the Surveys campaign, go to Settings > Others, and select Amplitude under Integrate with third-party products.

Accessing VWO Surveys Data in Amplitude

VWO starts sending your VWO Surveys data to Amplitude as soon as a visitor attends your survey. This data is received in Amplitude as events. You can use these events to create several reports in Amplitude. For example, you can use the VWO-survey-answer-submitted event to create a report as follows:

1. Log in to your Amplitude dashboard.
2. Click Create > Chart > Data Table.

3. Click the Add Event or Metric button and select VWO-survey-answer-submitted. This creates a data table featuring the overall number of survey answers submitted.

4. To view the number of answers question-wise, click Select property in the Overall cell and select QuestionText.

5. Furthermore, you can view the breakdown of the number answer-wise by grouping each question by Answer.

Additionally, you can add survey activities such as Survey started and Survey completed to build funnels based on these events to enhance visitor engagement further.