Integrating VWO With Piwik PRO

About Piwik PRO

Piwik PRO is an open-source web analytics platform that helps track user data such as visitor details, page views, goals, e-commerce activity, and traffic sources. Piwik PRO allows hosting data on your servers and offers customizable dashboards, reports, and plugins for tailored insights, enabling informed decisions to enhance websites and user experiences.

By integrating VWO with Piwik PRO, the VWO campaign-specific data for your website visitors is pushed to your Piwik PRO account. Afterwards, this data could be employed to form separate segments within Piwik PRO. This would enable you to assess the visitors’ performance based on different parameters found in Piwik PRO, applicable to both the control and variation group visitors.

Enabling the Piwik PRO Integration for Your VWO Account

To enable the VWO<>Piwik PRO integration in your VWO account, the following prerequisites must be met:

• You should possess an active Piwik PRO account
• The VWO SmartCode and Piwik PRO analytics code should be implemented on your webpage

Procedure

1. Log in to your VWO account.
2. From the left panel of your VWO dashboard, go to Configurations > Integrations, which provides integrations that can be enabled at the account level. By doing so, the integrations will be applied to all the test campaigns by default in the future.

Click on the Piwik PRO integration and enable it. Once done, the Piwik PRO screen within the Integrations page looks like this:

If you wish to enable the Piwik PRO integration for your existing campaigns, select the campaign, go to Configuration > Integrations, and select the Piwik PRO option.

Post enabling the integration, you can start sending your VWO experiment data to Piwik PRO at the campaign level. 

Verifying the Integration Setup

You can check if the integration setup is complete or troubleshoot the setup by verifying the network calls to identify the data pushed from VWO to Piwik PRO by performing the following steps in your browser:

1. Right-click on the page where your test campaign is running and select Inspect Element.
2. Under the Network tab, search for “ppms” to filter the network calls for Piwik PRO.
3. The network calls get populated as the page loads. You may reload the page to view the network calls.
4. Select a network call to view further details.
5. Go to the Payload tab, where you can find the data being pushed in the following format:
   • e_c: VWO
   • e_a: <campaign ID>:<campaign name>
   • e_n: <variation ID>:<variation name>

These indicate that the values are being pushed by VWO to Piwik PRO.

Creating Report in Piwik PRO Using VWO Data

Piwik PRO provides a plethora of different preset parameters that help you measure almost every significant event on your website. In a few easy steps, you can import your VWO data into Piwik PRO and create a custom report using the preset report options. 

Let’s say you’re looking to access the net purchase value in Piwik PRO as sourced from the variations of a certain VWO campaign. To fetch the report for this case, perform the following steps in your Piwik PRO dashboard:

1. Go to Settings > Segments and click on the Add a Segment button.
2. In the Add a Segment page that appears, supply a name for the Segment.
3. Create a segment condition for the segment by adding the following dimensions and configuring their respective values, linking them with AND:

Dimension	Condition	Value
Custom event category	Contains	VWO
Custom event action	Contains	<campaign ID>:<campaign name> E.g., For a campaign with the name Big Sale Season and ID 32, the value will be 19:Big Sale Season
Custom event name	Contains	<variation ID>:<variation name> E.g., For a variation with the name Flat 49 and ID 32, the value will be 2:Flat-49

4. Once you have created the segment, go to the Reports section. Click on the + icon and select the segment that you just created.5. Once you select the segment, you should see the report.