Integrating VWO With Piano Analytics

About Piano Analytics

Piano Analytics is a platform that helps businesses understand how visitors interact with their brand across various platforms and touchpoints. It does this by collecting and analyzing data on visitor behavior, allowing companies to optimize their digital experiences.

By integrating VWO with Piano Analytics, the VWO campaign-specific data is pushed to your Piano Analytics account for your website visitors. Afterwards, this data could be employed to form separate segments within Piano Analytics. This would enable you to assess the performance of the visitors based on different parameters found in Piano Analytics, applicable to both the control and variation group visitors.

Enabling the Piano Analytics Integration for Your VWO Account

To enable the VWO-Piano Analytics integration in your VWO account, the following prerequisites must be met:

• You should possess an active Piano Analytics account.
• The VWO SmartCode and Piano Analytics analytics code should be implemented on your webpage.

Procedure

1. Log in to your VWO account.
2. From the left panel of your VWO dashboard, go to Configurations > Integrations, which provides integrations to be enabled at the account level. By doing so, the integrations are applied to all the test campaigns in the future by default.
3. Click on the Piano Analytics integration and enable it. Once done, the Piano Analytics screen within the Integrations page looks like this:
   
   If you wish to enable the Piano Analytics integration for your existing campaigns, select the campaign, go to Settings > Others, expand the Integrate with third-party products section, and select the Piano Analytics option.
   

Post enabling the integration, you can start sending your VWO experiment data to Piano Analytics at the campaign level. 

Verifying the Integration Setup

You can check if the integration setup is complete or troubleshoot the setup by verifying the network calls to identify the data pushed from VWO to Piano Analytics by performing the following steps in your browser:

1. Right-click on the page where your test campaign is running and select Inspect Element.
2. Under the Network tab, search for “event?” to filter the network calls for Piano Analytics.
3. The network calls get populated as the page loads. You may reload the page to view the network calls.
4. Select the network call and go to the Payload tab, where you can find the data being pushed in the following format under the Request Payload section:
   • event name: mv_test.display
   • mv_creation: <variation ID>:<variation name>
   • mv_test: <campaign ID>:<campaign name>

NOTE: The event name is mv_test.display, and mv_test  and mv_creation are the event properties sent to Piano Analytics, using which you can fetch the VWO campaign and the subsequent variation data appropriately.

These indicate that the values are being pushed by VWO to Piano Analytics.

Creating Report in Piano Analytics Using VWO Data

Piano Analytics provides you with a plethora of different preset parameters that help you measure almost various events on your website. You can simply import your VWO data into Piano Analytics and create a custom report using the preset report options in a few easy steps. 

Let’s say you’re looking to check if the number of unique visitors, as shown in VWO, is also reflected in your Piano Analytics account. To do so, perform the following steps:

1. On your Piano Analytics dashboard, click on the four squares icon at the top-right corner and go to Analysis > Data Query.
   
2. Click on the Date filter and set the required date range.
   
3. Click on the Segment filter to configure the segmentation criteria.
4. Click on the Visits dropdown and select Events.
5. Click on the ADVANCED MODE button.
   
6. Open the All properties dropdown, search for MVT, and select the MVT-Test option to fetch the list of VWO campaigns that are exported to Piano. In the last dropdown, select the required campaign. 
7. Click on the Add a property link and repeat the previous step to select the MVT-Variant option and select the appropriate variation.
   
   NOTE: The variations are listed irrespective of the selected campaigns. Hence, it is recommended to name the variations with respect to the campaign for easier identification.
8. Once done, click Use to apply the segmentation criteria.
   
9. From the left panel on the report page, go to METRICS, click and drag the Visitors option to the Columns field, and click on the LAUNCH THE QUERY button to view the number of unique visitors for the selected variation.