Integrating VWO With Klaviyo

About Klaviyo

Klaviyo is a powerful marketing automation platform designed for e-commerce businesses. It enables personalized email and SMS campaigns to drive customer engagement and sales. Klaviyo helps businesses deliver targeted messaging based on customer behavior and preferences. Its user-friendly interface, detailed analytics, and data-driven insights empower brands to create effective marketing strategies that boost customer retention, recover lost sales, and drive revenue growth.

Enabling the Klaviyo Integration for Your VWO Account

To enable the VWO<>Klaviyo integration in your VWO account, the following prerequisites must be met:

• You should possess an active Klaviyo account
• The VWO SmartCode and Klaviyo analytics code should be implemented on your webpage

Procedure

1. Log in to your VWO account.
2. From the left panel of your VWO dashboard, go to Configurations > Integrations, which provides integrations that can be enabled at the account level. By doing so, the integrations will be applied to all the test campaigns by default in the future.
3. Click on the Klaviyo integration and enable it. Once done, the Klaviyo screen within the Integrations page looks like this:

If you wish to enable the Klaviyo integration for your existing campaigns, select the campaign, go to Configuration > Integrations, and select the Klaviyo option.

Post enabling the integration, you can start sending your VWO experiment data to Klaviyo at the campaign level. 

Verifying the Integration Setup

You can check if the integration setup is complete or troubleshoot the setup by verifying the network calls to identify the data pushed from VWO to Klaviyo by performing the following steps in your browser:

1. Right-click on the page where your test campaign is running and select Inspect Element.
2. Under the Network tab, search for “events/” to filter the network calls for Klaviyo.
3. The network calls get populated as the page loads. You may reload the page to view the network calls.
4. Select a network call to view further details.
5. Go to the Payload tab, where you can find the data being pushed in the following format:
   • name: VWO
   • exp_name: <campaign name>
   • var_name: <variation name>

These indicate that the values are being pushed by VWO to Klaviyo.

Creating Report in Klaviyo Using VWO Data

Klaviyo provides a plethora of different preset parameters that help you measure almost every significant event on your website. In a few easy steps, you can import your VWO data into Klaviyo and create a custom report using the preset report options. 

• Navigate to Analytics > Custom reports.
• Click Create from scratch. 
• Select Single Metric Deep Dive Report as the report type.
• Enter a report name (e.g., "VWO Campaign"). 
• Under Configure Report, select VWO as the API.
• Choose Total or Unique Profiles as needed.
• Add filters for Exp_name (Experiment Name) and Var_name (Variation Name) to segment your report based on your VWO campaign and variations.
• Click Save & Run Report.

Once the above steps are completed, your report will look like the following: 

Integrating Klaviyo with VWO involves sending event data, including experiment and variation details, for enhanced customer profiling and segmentation. By transmitting experiment and variation names into Klaviyo, you can create richer audience segments and personalize campaigns based on user behavior during VWO experiments. Follow the straightforward setup steps, verify data accuracy through network calls, and build custom reports combining Klaviyo’s marketing insights with VWO experiment data.