How to Integrate with Google Universal Analytics

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2 comments

  • Pawel Oleksak

    Do you recommend to integrate VWO With GA or rather is a better idea to keep them separate?

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  • Vaibhav Singh

    Hi Pawel,

    Integrating VWO with Google Analytics (GA) helps in analyzing the performance of the different variations of your website. If you wish to further analyze the performance for the different versions of your website, then you should go ahead with the GA integration. This integration tags the visitors to GA allowing you to further slice and dice the reports in GA.

    Thanks,
    Vaibhav.

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