Unlocking User Behavior Secrets with VWO AI in Session Recordings

Overview

Analyzing session recordings is crucial for understanding user behavior, identifying friction points, and optimizing your website for better experiences. However, traditional methods involve manually sifting through countless recordings, a time-consuming and often inefficient process due to the large number of session recordings, making it difficult to know which ones to view. Even after viewing numerous recordings, it's challenging to derive meaningful conclusions, as the human eye may overlook important patterns, and interpretation bias can affect the insights.

You might stumble upon intriguing user interactions, but determining if they are isolated incidents or widespread patterns requires extensive analysis. This lack of clarity hinders your ability to validate observations and confidently implement changes.

Introducing VWO AI in Session Recordings

VWO AI in session recordings provides a quick summary of individual or grouped session recordings, highlighting essential behaviors, navigation patterns, and interaction points. This streamlined analysis delivers valuable insights in minutes, saving hours of manual review and speeding up decision-making, allowing you to quickly identify user pain points and opportunities for optimization. With just a click, you can unlock valuable information about user journeys, their intent, potential behavioral patterns, and areas for improvement.

Benefits of VWO AI in Session Recordings

• Time Savings: Eliminate hours of manual analysis with automated summaries and bulk analysis.
• Actionable Insights: Quickly identify user intent, behavioral patterns, and potential areas for improvement.
• Data-Driven Decisions: Quantify the impact of user behaviors on key metrics for informed optimization.
• Lesser time to decision: Validate your observations with ease and implement data-backed changes.

Using VWO AI in Session Recordings

Let's illustrate VWO AI's capabilities in session recordings with an example.

Imagine you want to analyze a segment of visitors who recently interacted with your Black Friday campaign and arrived through organic traffic, using mobile devices.

1. Segment Selection: Apply the relevant filters to isolate the desired segment of session recordings.
2. AI Summary: here are two types of AI summaries available as part of the session recording feature, as mentioned in the following table:

Mini-Summary

Click the Summarize icon presented along with the play button in the recording list. VWO AI instantly generates concise summaries for each recording within the segment.

Recording Summary

You can click the dedicated button View full summary for a comprehensive summary of specific recordings that stand out. The breakdown of this report includes:

• Pages visited
• User journey
• Potential user intent
• Behavioral and usability patterns
• Recommendations for your next steps

Compare and Analyze Groups of Session Recordings using VWO AI

You can use VWO AI to efficiently analyze large volumes of session recordings and uncover meaningful user behavior patterns. Instead of reviewing recordings one by one, you can filter sessions by date ranges, visitor attributes, or predefined segments to focus on the most relevant interactions. You can also create groups of recordings to compare how different user cohorts interact with your website and identify patterns that may impact conversions or engagement.

For example, suppose you notice that conversion rates are lower for visitors from a specific region. You can create two groups of recordings, one for visitors from North America and another for visitors from Europe. You can then review them side by side. By comparing these recordings, you may discover differences in navigation behavior, friction points during checkout, or usability issues that affect only a particular region. These insights can help you prioritize targeted optimizations, such as improving localized content, adjusting form fields, or addressing region-specific performance issues.

To create groups of recordings for detailed analysis:

1. (Optional) Select the time range for which you want to view the recordings using the Date Filter, and select any specific visitor segment or report-specific filter to filter out recordings based on a specific criteria and click Filter. A filtered list of recordings appears.
2. In the Summarize dropdown, select Create group to compare.
   

3. For each group, select the recordings you want to analyze, and click Done. 

   Tip: For better analysis, select at least five recordings per group.
4. To add another group, click +Add in the Summarize dropdown, then repeat step 4.
5. After creating the groups, click Summarize. VWO AI opens a chat window with a pre-loaded prompt that helps you summarize key patterns, navigation issues, and actionable insights from the recordings.
   
6. Modify the prompt if required, then click Send Message . Based on the prompt, VWO AI immediately generates a detailed report that provides an in-depth analysis of the recordings. This includes key behavioral patterns, friction points, actionable insights, and recommendations. 
7. VWO AI also provides recording citations for each insight it generates. These citations appear as clickable recording references within the insight. For example, . Click a citation to instantly open the session recording associated with that insight.
   

You can find similar citations at the start of the response. They indicate the recordings you selected in each group for the analysis. These citations help you with retrospective analysis.

You can use the chat window to further investigate your reports, analyze specific pages, or generate ideas for experiments. For more information, refer to Getting Started With VWO AI.

Additional Features

	Copy the Content of the report, available along with individual insight
	Share the analysis through mail, available at the top-right of the VWO AI window
	Click on this icon to download the report in PDF format, available at the top-right
	Report any bug: Should you find something off, bring it to our notice by clicking on this icon, available at the top-right
	Feedback: Tell us what more can enhance your experience, available along with individual insight

Need more help?

For more information or further assistance, contact VWO Support.