Integrating VWO with econda

About econda

econda collects E-commerce data from thousands of online shops for more than 1000 customers worldwide daily, enriching it and giving quick reports – building the user profile and product recommendations and returning it to the online stores in real-time.

econda manages customer's data using the latest methods and cutting-edge technology, helping them capitalize on their E-commerce data.

Integrating VWO with econda allows you to push your website visitor data from VWO to econda so that it can be analyzed further. This means with VWO-eConda integration, you can further slice and dice key metrics and see how they perform with respect to each A/B test variation.

Enabling the econda Integration for Your VWO Account

To enable the VWO-econda integration on your VWO account, follow this:

Prerequisites

1. An active econda account
2. Implement econda Analytics code on your webpage

Procedure

1. Log in to your VWO account.
2. From the left panel of your VWO dashboard, go to the INTEGRATIONS tab. 
3. Click on the econda integration and enable it. Once enabled, the econda screen within the VWO’s Integrations section looks like this:
   If you wish to enable the econda integration for your existing campaigns, you can edit your campaign settings as shown below.
   NOTE: Ensure that the econda option is enabled in the Integrate with third-party products section.

After you enable the integration, you can send VWO experiment data to econda at the campaign level. Furthermore, once it is enabled at the account level via the INTEGRATIONS tab, the econda integration is enabled by default for the new VWO testing campaigns.

Specifications of VWO Experiment Data Sent to econda

The data from VWO is sent to econda with the following specifics:

"abtest":[["campName,varName"]]"

Where campName is the Campaign Name and varName is the Variation Name in VWO.