Integrating VWO With Econda

About Econda

Econda gathers e-commerce data from thousands of online shops for more than 1000 global customers daily, enriching it and giving quick reports – building the user profile and product recommendations and returning it to the online stores in real-time.

Econda manages customers' data using the latest methods and cutting-edge technology, helping them capitalize on their E-commerce data.

Integrating VWO with Econda allows you to push your website visitor data from VWO to Econda so that it can be analyzed further. This means with VWO-eConda integration, you can further slice and dice key metrics and see how they perform with respect to each A/B test variation.

Enabling the Econda Integration for Your VWO Account

To enable the VWO <> Econda integration on your VWO account, follow this:

Prerequisites

1. An active Econda account
2. Implement Econda Analytics code on your webpage

Procedure

1. Log in to your VWO account.
2. From the left panel of your VWO dashboard, go to Configurations > Integrations. 
3. Click on the econda integration and enable it. Once enabled, the Econda screen within the VWO’s Integrations section looks like this:
   If you wish to enable the Econda integration for your existing campaigns, select the campaign, go to Configuration > Integrations, and select Econda.

After you enable the integration, you can send VWO experiment data to Econda at the campaign level. Furthermore, once it is enabled at the workspace level via the Integrations tab, the Econda integration is enabled by default for the new VWO testing campaigns.

Specifications of VWO Experiment Data Sent to Econda

The data from VWO is sent to Econda with the following specifics:

"abtest":[["campName,varName"]]"

Where campName is the Campaign Name, and varName is the Variation Name in VWO.