Integrating VWO With Mixpanel

About Mixpanel

Mixpanel is a tool that allows you to analyze how visitors interact with your website. By integrating VWO with Mixpanel, you can:

• Send VWO campaign and insights data to Mixpanel
• Import Mixpanel cohorts into VWO

ATTENTION: The steps explained in this article are exclusive to Mixpanel JS/Web SDK. If you're using Mixpanel JS/Web SDK node package manager, you must use the VWO Mixpanel integration plugin to implement this integration. Remember that the integration performed via the node package manager will not provide you with the ability to choose the campaign data to be sent from your VWO account to Mixpanel. It streams all of the active campaign data from VWO to Mixpanel.

Enabling the VWO-Mixpanel Integration for your VWO Account

To enable the VWO-Mixpanel integration for your VWO account:

1. From the main menu of your VWO dashboard, go to Configurations > Integrations.
2. Click on the Mixpanel integration and enable it by switching on the toggle. Once enabled, the Mixpanel screen within the VWO’s Integration section looks like this:
   

Configuring the Integration

Once you’ve enabled the integration, you are auto-navigated to the Config tab.

From this tab, you can configure the transaction of data between the VWO and Mixpanel. Once you configure the data exchange between VWO and Mixpanel, you can seamlessly integrate your testing and personalization campaigns with Mixpanel for improved targeting and deeper analytics.

Set up the data transaction by enabling the following options, as required:

• Enable Sending VWO Campaign Data to Mixpanel - Allows you to send your VWO Testing and Personalize campaign data to Mixpanel. For more information, see Export VWO Test and Personalize Campaign Data to Mixpanel.
• Enable Sending VWO Insights (Surveys) Data to Mixpanel - Allows you to send your VWO Insights (Surveys) data to Mixpanel. For more information, see Export VWO Insights (Surveys) Data to Mixpanel.
  
  Note: The above two options are available for VWO Testing, Personalize, and Web Rollouts with the Starter, Growth, Pro, and Enterprise plans. They are also available as an add-on for the Growth plan.
• Enable use of Mixpanel cohorts for visitor targeting - This option lets you use Mixpanel cohorts for targeting visitors in your VWO campaigns. For more information, see Export Mixpanel Cohorts to VWO for Campaign Targeting.
  
  Note: This option is available for VWO Testing, Personalize, and Web Rollouts with the Pro and Enterprise plans. It is also available as an add-on for the Growth plan.

After successfully setting up the data transaction, by default, the Mixpanel integration is enabled for newly created Testing and Personalize campaigns in VWO. If you wish to enable the Mixpanel integration for your existing campaigns, select the campaign, go to Configuration > Integrations, and select Mixpanel. In this way, you can choose to send experiment data from VWO to Mixpanel on a per-campaign basis. To disable theintegration for the campiagn, uncheck the checkbox.

Need more help?

For further assistance or more information, contact VWO Support.