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Overview
With imported Mixpanel cohorts, you can seamlessly target specific groups of visitors in your VWO campaigns. For example, if you want to engage newsletter subscribers, you can create a campaign that offers them a personalized promotion or discount. This ensures that your targeting is precise and your offers are relevant to drive better engagement and conversions.
Once the VWO-Mixpanel integration is enabled, you are auto-navigated to the Config tab, where you can configure the data flow between the two platforms. To import Mixpanel cohorts into your VWO account, simply select the Enable use of Mixpanel cohorts for visitor targeting option and click Save, which will generate an API key. You will need this API key when importing Mixpanel cohorts into VWO.
Importing Mixpanel cohorts into VWO and using them to target visitors in your campaign is a three-step process:
Step 1: Exporting Cohorts from Mixpanel
Perform the following steps in your Mixpanel account to enable VWO integration in Mixpanel and configure the export of the relevant cohorts:
- Navigate to the list of integrations and connect the VWO integration using the API key generated in VWO when prompted to enter the API key.
- To export the relevant cohorts to VWO, go to Cohorts, select the ellipsis icon (...) along the respective cohort, select Export to, and select VWO integration.
Step 2: Receiving the Exported Cohorts in VWO
To receive the exported Mixpanel cohorts into your VWO account, go to your VWO dashboard, navigate to the Mixpanel integration’s Config tab, and perform the following steps:
- Click Add cohorts from Mixpanel.
- In the Add Mixpanel Cohorts pop-up, select the required cohorts from the list and click Add.
Once done, a toast appears, confirming the addition of the Mixpanel cohort.
Note:
- VWO syncs each cohort individually every 24 hours, starting from the last sync time.
- VWO only supports recurring synchronization with Mixpanel cohorts. This ensures that cohort data is updated every two hours.
- The number of cohorts that you can import is subject to the Attributes List consumption quota.
Step 3: Using Mixpanel Cohorts for Targeting Your VWO Test Campaigns
All Mixpanel cohorts that are synced into VWO appear as Attributes List in VWO. You can access the attributes lists from the Settings > Accounts > Attributes List section in VWO and use them to target visitors for your test campaigns.
Say you want to target the visitors from your Mixpanel cohorts who have a certain cookie value. You can do this by performing the following steps in your VWO test campaign:
- Go to Configuration > Audience and Traffic > Target Audience > Custom Segment.
- From the first dropdown, select the attribute that you want to use to target your visitors. To do this, select Cookie value.
- In the field next to it, enter the name of the cookie as _vwo_uuid.
- From the dropdown next to the input field, select In list, and in the subsequent dropdown, select the Mixpanel cohort list.
- Click Save Changes.
Your campaign will now target only those visitors who belong to the selected Mixpanel cohort and have the specified cookie value, ensuring precise and cohort-specific targeting.
Need more help?
For further assistance or more information, contact VWO Support.