Export VWO Campaign and Insights Data to Mixpanel

Enable Sending VWO Campaign Data to Mixpanel

After enabling the VWO-Mixpanel integration, you are auto-navigated to the Config tab, where you can easily set up how data flows between the two platforms. To export your VWO campaign data to Mixpanel, simply check the Enable sending VWO campaign data to Mixpanel option and click Save.

With this enabled, the campaign data (including the visitors participating in the campaign) will be sent to Mixpanel as events, specifically capturing details such as the campaign ID and variation ID.

VWO uses the Mixpanel track event to send VWO campaign data to Mixpanel with the following specifics:

You can locate your campaign ID by accessing the respective campaign and going to Review > Configuration summary > Other Information > Campaign ID.

Once this data is in Mixpanel, you can leverage it to create detailed reports and perform in-depth analysis, giving you a clear understanding of how your campaigns are performing and providing actionable insights for optimization.

View Reports in Mixpanel with VWO Campaign Data

Once VWO starts sending campaign data to Mixpanel, you can filter the reports generated in Mixpanel as follows:

For Insights:

1. Log in to your Mixpanel account.
2. From the Mixpanel dashboard, click Create New > Insights.
3. Apply the date range selection to filter the VWO data.
4. In the Metrics section, click Select Metric. Search for and select the VWO event. The results display a list of all VWO events applicable to the selected date range.
5. To filter the results based on the campaign, click the filter icon against the metric, and select the VWO event property. You will see the campaign ID as a property of the VWO event. For example, VWO-Test-ID-9. You can use the values of this property, such as control, variation-1, etc.
6. Click Add.
   
   The dashboard displays the data for the selected event value.
   
7. To filter data for another value of the property, click the More Options menu against the VWO metric. Select Duplicate and apply the event value. For example, Variation-1.
   
   The dashboard displays the combined data for the selected event values.
   For more information, see Mixpanel Documentation for Insights.

For Funnels:

1. Log in to your Mixpanel account.
2. From the Mixpanel dashboard, click Create New > Funnels.
3. Apply the date range selection to filter the VWO data.
4. In the Metrics section, add the funnel steps. For example, if you want to track the steps users take to complete a purchase, you would select the following events:
   • VWO: This is the first step in the funnel.
   • Add to Cart: This is the second step in the funnel.
   • Purchase: This is the third step in the funnel.
5. Click Select Step to add the first 2 steps. To add more steps, click Add Step.
   
   The dashboard displays a graphical representation of each step of the funnel.
   Funnel reports provide a visual representation of how users progress through a series of steps. This information can be used to identify areas where users are dropping off and to optimize the user experience.
   
   For more information, see Mixpanel Documentation for Funnels.

Verify the Integration Setup

You can check if the integration setup is complete or troubleshoot the setup by verifying the network calls to identify the data pushed from VWO to Mixpanel Analytics by performing the following steps in your browser:

1. Right-click on the page where your test campaign is running and select Inspect Element.
2. Under the Network tab, search for “track/?verbose” to filter the network calls for Mixpanel Analytics.
3. The network calls get populated as the page loads. You may reload the page to view the network calls.
   

4. Select the network call and go to the Payload tab, where you can find the data being pushed under the Request Payload section.

   Note: Sometimes, mixpanel.js or Mixpanel conversion events are triggered only after the user accepts cookies and refreshes the page. However, VWO does not wait for cookie consent before firing, so it may capture data before Mixpanel is initialized, potentially leading to discrepancies between the data reported by Mixpanel and VWO.

Export VWO Insights (Surveys) Data to Mixpanel

To export your VWO Surveys data, select the Enable sending VWO Insights data to Mixpanel option and click Save.

The survey data is exported to Mixpanel as events, which you can use to analyze from various angles. For example, if you're running a customer satisfaction survey on your website, you can analyze the survey responses in Mixpanel to identify trends. This allows you to explore insights such as how satisfied visitors are after interacting with specific features or pages. You could then segment the data to determine if satisfaction levels vary based on factors like device type, geographic location, or returning vs. new visitors, offering valuable insights to enhance the visitor experience.

Once this option is configured, you can choose to send VWO Surveys data to Mixpanel at the campaign level. By default, the Mixpanel integration is enabled for the new VWO Surveys campaigns.

If you wish to enable the Mixpanel integration for your existing campaigns, perform as follows:

1. Go to Insights > Surveys.
2. Select the Surveys campaign, go to Settings > Others, and select Mixpanel under Integrate with third-party products.
   

Access VWO Survey Data in Mixpanel

VWO starts sending your VWO survey data to Mixpanel as soon as a visitor attends your survey. This data is received in Mixpanel as events. You can use these events as filters and create several reports in Mixpanel. For example, you can use the VWO-survey-answer-submitted event to create a report as follows:

1. Log in to your Mixpanel dashboard.
2. Go to Reports > Insights.
3. On the left panel, select the VWO-survey-answer-submitted event under the Metrics section.
4. Under Filter, select the SurveyId option and enter the survey campaign’s ID as the value.
5. Under the Breakdown section, select QuestionText and answer as properties.
   
   This generates the reports with graphs revealing the percentage of visitors who selected each answer for the respective questions.
   
   You can also view this data in a table format with the number of visitors who answered each question. For deeper insights, you can add Region as a property under the Breakdown section to view the visitors by location.
   
   Additionally, you can add survey activities such as survey shown, survey answer submitted and survey completed to build funnels based on these events to enhance visitor engagement further.

Need more help?

For further assistance or more information, contact VWO Support.