In this article, you’ll learn:
Kissmetrics is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business.
Integrating Kissmetrics with VWO helps you push data from the test pages to Kissmetrics. It enables you to monitor or compare data in Kissmetrics.
The end-to-end process of integrating Kissmetrics with VWO involves the following steps:
Enabling the Kissmetrics Integration for Your VWO Account
To enable the VWO-Kissmetrics integration for your VWO account, follow this:
Log in to your VWO account.
From the left panel of your VWO dashboard, go to the INTEGRATIONS tab.
Click on the Kissmetrics integration and enable it. Once enabled, the Kissmetrics screen within the VWO’s Integration section looks like this:
If you wish to enable the Kissmetrics integration for your existing campaigns, you can edit your campaign settings as shown below.
Once the integration is enabled, you can choose to send VWO experiment data to Kissmetrics at a campaign level. By default, the Kissmetrics integration is enabled for the new VWO testing campaigns.
Specifications of VWO Experiment Data Sent to Kissmetrics
The data from VWO is sent to Kissmetrics with the following specifics:
vwoKmData['VWO-Test-ID-' + expId] = _vwo_exp[expId].comb_n[variationId]
Where expId= Campaign ID in VWO, and variationId= Variation ID in VWO.
Viewing Reports in Kissmetrics
You may now check the TRACKED PROPERTIES section in Kissmetrics with the name VWO-Test-ID-# (where # is the Campaign ID). You will find the variation name displayed for the visitor inside the test—for example, VWO-Test-ID-120.
Viewing Your VWO Test ID
Follow these steps to view the test ID in the VWO dashboard:
- Select the test for which you want to view the ID.
- On the test details page, go to Settings > Summary.
- Check for the Campaign ID in the Other Information section of the page.