Integrating VWO with Adobe Analytics

Vaibhav Singh

Updated
March 25, 2022 08:10

Integrating VWO with Adobe Analytics (formerly Omniture SiteCatalyst) enables you to import VWO campaign data into your Adobe Analytics account.

Enabling the VWO-Adobe Analytics Integration for Your VWO Account

To enable the VWO-Adobe Analytics integration for your VWO account, follow this:

Procedure

Log in to your VWO account.
From the left panel of your VWO dashboard, select INTEGRATIONS.
Click on the Adobe Analytics integration and enable it. Once enabled, the Adobe Analytics screen within the VWO’s Integration section looks like this:
Go to the CONFIG tab, and in the Report Suite ID field, enter a value that uniquely identifies your website's report. A report suite is a silo of data that Adobe Analytics uses to pull reports.

Once the integration is enabled, you can choose to send VWO experiment data to Adobe Analytics at a campaign level. The Adobe Analytics integration is enabled for the new VWO testing campaigns by default.

If you wish to enable the Adobe Analytics integration for your existing campaigns, you can edit your campaign settings as shown below.

NOTE: Once enabled, enter the variable in the eVar field under which you wish to report the experiment data to Adobe Analytics.

INFO: Via this integration, VWO tags information such as campaign id, campaign name, variation id, and variation name for Adobe Analytics to identify the campaign and the variation that the visitor was exposed to. Once the integration is set up, you can slice and dice your Analytics reports with the tagged information.

For instance, if you are tracking an "Email Registration" event in Adobe Analytics, you can easily surf through your results to identify which version - Control or Variation performed the best in getting the visitors into leads by making them register for your email.

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Enabling the VWO-Adobe Analytics Integration for Your VWO Account

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