Integrating VWO with Adobe Analytics

Integrating VWO with Adobe Analytics (formerly Omniture SiteCatalyst) enables you to import VWO campaign data into your Adobe Analytics account. The end-to-end process of integrating Adobe Analytics is a two-step process.

1. Designating a Custom Conversion Variable

2. Adding Code Snippets

Designating a Custom Conversion Variable

Sign in to your Adobe Analytics account and designate a Custom Conversion variable as your optimization tracking variable.

Adding Code Snippets

Adobe Analytics is compatible with both synchronous and asynchronous types of code. However, ensure that the VWO Smartcode snippet is added before s_code.js on your page.

Adobe integration Code

In order to integrate VWO with Adobe Analytics, you need to designate one of your Custom Conversion variables as your optimization tracking variable and copy-paste the following code to your website.

<script type="text/javascript">
   (function() {

 window.VWO = window.VWO || [];
       var WAIT_TIME = 100,
           analyticsTimer = 0,
           dataSendingTimer;
       var getAccount = function() {
           // Change the variable according to your page
           return window.s_gi(window.s_account || window.s.account);
       };
       // All tracking variable will be contained in this array
       var v = [];
       v.add = function(w, o) {
           v.push({
               w: w,
               o: o
           });
       };
       // Function to send data to Omniture backend
       var sendData = function() {
           var s = getAccount();
           for (var i = 0; i < v.length; i++) {
               s[v[i].w] = v[i].o;
               v[i] = v[i].w;
           }
           s.linkTrackVars = v.join(',');
           s.tl(true, 'o', 'VWO Tracking');
           v.splice(0, v.length);
       };
       //Function to wait for some analytics variables before sending data
       function waitForAnalyticsVariables() {
           if (window.s_gi && window.s && window.s.account) {
               clearInterval(analyticsTimer);
               sendData();
           } else if (!analyticsTimer) {
               analyticsTimer = setInterval(function() {
                   waitForAnalyticsVariables();
               }, WAIT_TIME);
           }
       }
       window.VWO.push(['onVariationApplied', function(data) {
           if (!data) {
               return;
           }
           var expId = data[1],
               variationId = data[2];
           if (expId && variationId) {
               // Add the variable (eVar) name and it's value here.
               // In case you have multiple campaigns and you want to send the data to different eVars, add a switch case here
               v.add('eVar53', 'VWO-' + expId + ':' + _vwo_exp[expId].comb_n[variationId]);
               // Only send if data is available
               if (v.length) {
                   clearTimeout(dataSendingTimer);
                   // We are using setTimeout so that all experiment can be sent in just one call to Omniture
                   dataSendingTimer = setTimeout(waitForAnalyticsVariables, WAIT_TIME);
               }
           }
       }]);
   })();
</script>