Running an A/B Test in VWO FullStack

VWO FullStack is typically a type of A/B testing wherein the variations of a particular test are rendered directly from the webserver and then premeditatedly sent to the visitors’ device. 

Prerequisite

To create an A/B test campaign, you must first create a Project and a Feature. 

Procedure

1. Log in to your VWO account.
2. Go to FULLSTACK > A/B.
3. To create a new A/B test campaign, click Create.
   New Feature Test Campaign page appears.
4. In the Campaign Key field, enter a name for your campaign.
5. From the Project dropdown, choose a project you want to work with.
   
   NOTE: The Project dropdown displays the project which you have created in the project creation step. If you have not created any project, select the option Create Project from the dropdown. To know how to create a project, refer to Configuring Projects in VWO FullStack.
   
   INFO: Once you select a project, the Environment Name field displays the environment(s) marked as Default during project creation.
   
6. From the Environment Name dropdown, select the environment where you want to run your test. This dropdown displays the environment(s) which you have chosen in the project creation step.
   
   NOTE: By default, the environments marked as Default during the project creation appear in the dropdown. To select more environments, select the ones present in the dropdown.
7. To add more projects, click Add another project.
8. Click Next.
   The Variations page appears.
9. On the Variations page, you have the option to add a Variation.
   
   NOTE: As soon you make any change on this page, the code block present at the bottom of the page gets updated accordingly. To define the logic for your variation, you need to write the code in this block.
10. Click Next.
11. In the GOALS / METRICS (if your account is enabled with Data360) page that appears, define the goals/metrics that you want to track. To know how to set up goals, refer to Adding Conversion Goals for a Test.
12. Click Next.
    Traffic Allocation page appears.
13. On the Traffic Allocation page, specify the percentage of users you want to allocate to the campaign.
14. In the Advanced Options section, you can set the scheduling and customize the traffic allocation for each variation. To know more on this, refer to Dividing Your Website Traffic Among Variations.
15. Click CREATE.
    

Post-requisite

To verify if your A/B test campaign is successfully created, go to FULLSTACK > A/B, and search for the campaign you have created in the campaign list.