Integrating VWO With ZoomInfo

About ZoomInfo

ZoomInfo is a B2B data services company that specializes in providing business information, contact databases, and lead generation solutions for sales and marketing. The platform integrates with various tools, offers global data coverage, and aims to keep its database accurate and up-to-date.

Integrating VWO with ZoomInfo enables you to utilize the company attributes provided by ZoomInfo to deliver personalized content. This would typically provide intelligence on who is in the market to buy, what products, when they will buy, and where they are in the buyer’s journey. For example, performing an A/B test on visitors coming from a certain company’s IP address obtained by ZoomInfo. 

Enabling ZoomInfo Integration in VWO

To enable the VWO-ZoomInfo integration for your VWO account, perform the following steps:

Prerequisites

1. You require an active ZoomInfo WebSights account.
2. Enable the Website Personalization option for your website in ZoomInfo.
   
   NOTE: If you are enabling this option now, ensure that you have implemented the updated ZoomInfo script on your website.

Procedure

1. Log in to your VWO account.
2. From the left panel of your VWO dashboard, go to Configurations > Integrations.
3. Search and click on the ZoomInfo integration and enable it. Once enabled, the ZoomInfo screen within the VWO’s Integration section looks like this:

Targeting Visitors Using ZoomInfo Attributes

To use the ZoomInfo attributes as a targeting condition in VWO, perform the following steps:

1. Log in to your VWO account.
2. Using the Testing section, create a test campaign.
3. On the Configuration tab, click on Audience and Traffic.
4. Under the Target Audience section, go to Custom Segment and create a segment using the ZoomInfo Attribute to fetch the system-provided attributes from your ZoomInfo account.
   Here's an example of how you can put this option to use.
   
   INFO: To learn about the company attributes available for targeting your VWO campaigns, please get in touch with the ZoomInfo support team.
   To know more about custom segments in VWO, refer to How to Define Custom Visitor Segments.
   
   NOTE: When you choose a ZoomInfo attribute as your targeting condition for your VWO campaign, we set the Poll Until setting to Custom Event by default, which includes a code snippet that waits 5 seconds for the localStorageKey (_ziVisitorInfo) to be available. The segmentation condition will not apply if this is not available within 5 seconds. This time interval can be modified (as per your requirement) in the code snippet highlighted in the screenshot below.
5. To add multiple conditions, click Add condition. Also, you can define the logical relationship between the different conditions using the and/or operators and use brackets to organize the segment condition.
6. Once done, click Save Segment.

You might experience a delay in VWO changes getting applied on the page as the ZoomInfo API call might take some time to populate the required info on the page.

If you have any queries related to VWO-ZoomInfo integration, please contact our support team at support@vwo.com.