Integration VWO with HubSpot

If you are using HubSpot to collect your website data, integrating with VWO will help you collect visitor data of your landing page and also of all the variations you create in your VWO tests. You can use this data to compare variations, get deeper insights from your VWO test, and implement changes that can boost your conversions.

To enable this integration, you must ensure that both the VWO SmartCode and HubSpot tracking code are enabled on your website. The end-to-end process of integrating HubSpot with VWO is a two-step process.

1. Enabling HubSpot Integration

2. Viewing Events

Enabling HubSpot Integration

To enable HubSpot integration, perform this: 

Procedure

1. Log in to your HubSpot account.

2. From the HubSpot dashboard, go to Reports > Analytics Tools.

   

3. From the available option, choose Events.

   

4. To create an event, click Create event present on the top right corner of the page.
   

5. In the Create event section, enter the event name as VWO. You can leave the Tags field blank.

6. Choose the Event Type as Custom Event and click Next.

   

7. In the Custom JavaScript section, add the following code and click Save.
   

Viewing Events

To view events, perform this:

Procedure

1. Login to your HubSpot account.
2. To view the report corresponding to the events you created in HubSpot, go to Reports > Analytics Tools > Events.