Integrating VWO with HubSpot

About HubSpot

If you are using HubSpot to collect your website data, integrating with VWO will help you collect your landing page's visitor data and all the variations you create in your VWO tests. You can use this data to compare variations, get deeper insights from your VWO test, and implement changes to boost your conversions.

Integrating VWO with HubSpot is only available if you're on the Enterprise plan of HubSpot. This is because the custom behavioral events needed for this integration to work are allowed to be processed by HubSpot in its Enterprise plan only.

To enable this integration, you must ensure that both the VWO SmartCode and HubSpot tracking code are enabled on your website. The end-to-end process of integrating HubSpot with VWO is a two-step process.

1. Enabling the HubSpot Integration for Your VWO Account
2. Creating Events in your HubSpot Account

Once you integrate HubSpot with VWO, you would want to view the event’s report in your HubSpot account. To know how you can do this, click here. 

Enabling the HubSpot Integration for Your VWO Account

To enable the VWO-HubSpot integration for your VWO account, follow this:

Procedure

1. Log in to your VWO account.

2. From the left panel of your VWO dashboard, go to the INTEGRATIONS tab. 

3. Click on the HubSpot integration and enable it. Once enabled, the HubSpot screen within the VWO’s Integration section looks like this:

Once the integration is enabled, you can choose to send VWO experiment data to HubSpot at a campaign level. By default, the HubSpot integration is enabled for the new VWO testing campaigns. 

If you wish to enable the HubSpot integration for your existing campaigns, you can edit your campaign settings as shown below.

Specifications of VWO Experiment Data Sent to HubSpot

VWO uses the trackEvent API of HubSpot to send VWO experiment data to HubSpot. The data is sent with the following specifics:

• ID: “vwo_${campaignName}_${variationName}”
• campaignName: The Campaign Name configured within VWO
• variationName: The Variation Name configured under the campaign within VWO.

Creating Events in your HubSpot Account

To enable HubSpot integration, perform this: 

Procedure

1. Log in to your HubSpot account.

2. From the HubSpot dashboard, go to Reports > Analytics Tools.

   

3. From the available option, choose Events.

   

4. To create an event, click Create event present on the top right corner of the page.
   

5. In the Create event section, enter the event name as VWO. You can leave the Tags field blank.

6. Choose the Event Type as Custom Event and click Next.

   

Viewing Events in your HubSpot Account

To view events, perform this:

Procedure

1. Log in to your HubSpot account.
2. To view the report corresponding to the events you created in HubSpot, go to Reports > Analytics Tools > Events.