About HubSpot

If you are using HubSpot to collect your website data, integrating with VWO will help you collect your landing page's visitor data and all the variations you create in your VWO tests. You can use this data to compare variations, get deeper insights from your VWO test, and implement changes to boost your conversions.

Integrating VWO with HubSpot is only available if you're on the Enterprise plan of HubSpot. This is because the custom behavioral events needed for this integration to work are allowed to be processed by HubSpot in its Enterprise plan only.

To enable this integration, you must ensure that your website has both the VWO SmartCode and HubSpot tracking codes enabled.

Enabling the HubSpot Integration for Your VWO Account

To enable the VWO-HubSpot integration for your VWO account, follow this:

Procedure

1. Log in to your VWO account.
   
   
2. From the left panel of your VWO dashboard, go to Configurations > Integration. 
   
   
3. Click on the HubSpot integration and enable it. Once enabled, the HubSpot screen within the VWO’s Integration section looks like this:Once the integration is enabled, you can choose to send VWO experiment data to HubSpot at a campaign level. By default, the HubSpot integration is enabled for the new VWO testing campaigns.
   If you wish to enable the HubSpot integration for your existing campaigns, you can edit your campaign settings as shown below.
4. You will now be taken to the Config tab, where you can configure the data transaction between VWO and HubSpot by selecting the appropriate options as follows:
   
   
   • Push Testing and Personalize Data to HubSpot - Allows you to send your VWO Testing and Personalize campaign data to HubSpot via the following modes:
     
     
     • Custom Events - For this mode need to supply the corresponding Tracking ID in the Event Internal Name field that appears. The Tracking ID can be fetched by performing the steps mentioned here.
       
       
     • Custom Behavioral Event (Legacy) - Click here to learn the configuration steps for this mode.
       
       
   • Connect with HubSpot to enable visitor targeting and to push insights data - Houses the configurations to push your VWO session recordings to HubSpot and import visitor data from HubSpot. 

Select this option, click Save and perform as follows: 

1. Click on the Authenticate VWO on HubSpot button.
   
   
2. Sign in to your HubSpot account and click on the Connect app button to authenticate VWO to receive your VWO session recordings in your HubSpot account.
   
3. Upon successful authentication, the connection to receive your session recordings data in your HubSpot account is established.

You will now be able to see the following options to configure your data streaming:

• Push Insights Data to HubSpot - Allows you to send your VWO session recordings to HubSpot. Click here to learn more about it.
  
  
• Enable use of HubSpot list for visitor targeting - Allows you to target visitors using HubSpot list in your VWO campaigns. Click here to learn more about it.

Once you configure the data transaction between VWO and HubSpot, you’ll be able to seamlessly integrate your testing and personalization efforts with HubSpot, allowing for enhanced targeting and deeper insights.