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Integration VWO with DemandBase

Vaibhav Singh
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Demandbase is a targeting and personalization platform for business-to-business (B2B) companies. With Demandbase integration, you can create B2B audiences for delivering personalized content to the companies you care about the most. This enables you to provide meaningful information to these companies on their very first visit to your website, even before they have identified themselves to you.

How to Integrate Demandbase with VWO

Procedure

  1. Go to Test > A/B
  2. To create a Campaign, click Create.
     New Campaign page appears.
  3. In the New Campaign page, click on the More Options.
  4. From the options present under More Options, select the option Enable campaign for a specific visitor group.
  5. Select Custom Segment, and from the Targeting options dropdown, select OTHERS > JavaScript Variable.
  6. In the Variable Name field, enter the following code:

    (function () {if(!window.DemandBaseAdded){window.DemandBaseAdded=true;var script=document.createElement('script');script.src="https://api.company-target.com/api/v2/ip.js?key=paste your demandbase key here&var=vwo_organization";script.onerror = function() {console.log('VWO: Error Occured while fetching the demandbase data');};document.getElementsByTagName('head')[0].appendChild(script); }return true ;})();

    Note: In the code block, place your Demandbase API key where it says “paste your demandbase key here”

  7. From the Operator dropdown, select IS EQUAL TO(CASE INSENS.) and specify the variable value as trueScreenshot_2019-08-06_at_3.14.29_PM.png

  8. To segment further, click Add Condition. 
    This adds one more segment condition with the option to choose AND/OR amongst the conditions. For example, to target all the users where the organization is not blank, segmentation would look like:Screenshot_2019-08-06_at_3.15.12_PM.png

  9. To save your changes, click SAVE SEGMENT. 

 

Configuring the Company Attributes

All the company’s attribute can be targeted in the format:
vwo_organization.<demandbase variable name>= value

For example, if you want to target any Software & Technology company, the variable will be defined as:
vwo_organization.industry = Software & Technology

Screenshot_2019-08-06_at_3.19.02_PM.png

 

Configuring the Watchlist Attributes

To define any attribute that is the part of the watchlist, use the format:: 
vwo.organization.watch_list[‘demandbase watchlist name’]=value

For example, to target the watchlist global2000, the variable will be defined as: vwo_organization.watch_list['global_2000']

To define any attribute that has a specific value in the watchlist, define in this way:vwo_organization.watch_list['account_status']=Current Customer (Stage 10)

Screenshot_2019-08-06_at_3.22.59_PM.png

 

Attributes Available for Targeting

 

Variable Name

Description

Data Type

Possible Values

audience

Classifies web traffic by defined categories (company size, vertical, origination) (only returned by the IP Address API)

String

Enterprise Business/Mid-Market Business/SMB/Government/Education/Hospitality/Residential/Wireless/Bot/SOHO/Obscured

audience_segment

Sub categories within each audience for detailed information level (only returned by the IP Address API)

String

University, Federal, Wireless Device

isp

Boolean attribute which is true if the IP address resolves to a range classified as used by Internet Service Providers.

Boolean

true/false

ip

The visitor's outbound IP address (only returned by the IP Address API)

String

Any valid IP address

company_name

Demandbase's standardized company name for the identified business

String

Any valid value

marketing_alias

Cleaned and/or shortened company name of 32 characters or less for use in messages, ads, or marketing copy

String

Any valid value

industry

Customizable industry name based on SIC code - defaults to SIC industry

String

Software & Technology

sub_industry

Customizable industry specialty based on SIC code - defaults to SIC industry

String

Electrical Components

primary_sic

Consensus SIC code as registered with the SEC for the identified company - For more information visit OSHA SIC Lookup

String

3625

primary_naics

Consensus NAICS code as registered with Census Bureau and Bureau of Labor Statistics (BLS) - For more information visit NAICS Code Lookup

String

334118

employee_range

Customizable employee band based on employee_count - defaults to Demandbase values.

  

Unknown/Small/Mid-Market/Enterprise

employee_count

The number of people employed at the organization identified.

Integer

Valid integer value

revenue_range

Customizable revenue band based on annual_sales - defaults to Demandbase values.

  

Unknown /$1 - $1M/$1M - $5M/ $5M - $10M/ $10M - $25M/ $25M - $50M/ $50M - $100M/ $100M - $250M/ $250M - $500M/ $500M - $1B/ $1B - $2.5B/ $2.5B - $5B/ Over $5B

annual_sales

For public entities, annual revenue is based on company-reported public records for the global HQ on all locations. For privately-held organizations, it is based on consensus estimate for the yearly sales revenue number.

String

Valid integer value

phone

The phone number of the organization identified.

String

Any valid value

street_address

The street address of the organization identified.

String

Any valid value

city

The city of the organization identified.

String

Any valid value

state

The state of the organization identified. Follows the ISO-3166 standard.

String

Any valid value

zip

The zip code of the country/state for the organization identified.

String

Any valid value

country

Two letter country ISO code for the identified company's location. Follows ISO-3166-2 standard.

String

US

country_name

The country name of the identified company. Follows ISO-3166 standard.

String

United States

b2b

Indicates that the identified company primarily sells to other businesses.

Boolean

true/false

b2c

Indicates that the identified company primarily sells to consumers or individuals.

Boolean

true/false

fortune_1000

Indicates if the organization is on the Fortune 1000 list.

Boolean

true/false

forbes_2000

Indicates if the organization is on the Forbes 2000 list.

Boolean

true/false

web_site

Cleaned URL of the companies website

String

cisco.com

stock_ticker

Ticker symbol used by a publicly-traded company

String

Any valid value. ie. CSCO

watch_list.[user_defined_name]

Set of custom attributes, defined by the client, that may be added to the API response for a specified set of accounts/companies.

  

watch_list.account_status: 'Customer'

registry_company_name

The organization name of the organization registered to the requested IP address. This is the company who owns the IP address, not the company who uses it.

String

Verizon Wireless

registry_city

The city of the organization registered to the requested IP address.

String

Any valid value

registry_state

The state of the organization registered to the requested IP address.

String

Any valid value

registry_zip_code

The zip code of the organization registered to the requested IP address.

String

Any valid value

registry_area_code

The telephone area code of the organization registered to the requested IP address.

Integer

Any valid value

registry_dma_code

The DMA code of the organization registered to the requested IP address.

Integer

Any valid value

registry_country

The string value name of the country for the organization registered to the requested IP address.

Follows ISO-3166 standard.

String

United States

registry_country_code

The two-character country code of the organization registered to the requested IP address.

Follows ISO-3166-2 standard.

String

US

registry_country_code3

The three-character country code of the organization registered to the requested IP address.

Follows ISO-3166-3 standard.

String

USA

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